Catalina owns the largest database of shopper purchase history in the world. They use this data to connect shoppers to the brands they know they want by serving relevant advertising both at home and in the aisle.
Catalina needed to refocus their brand to shift public perception away from being a coupon producer towards being an innovative digital marketing company. An entirely new visual system and brand voice were developed to emphasize the companies specific offerings and were applied to presentation systems, iconography, sales collateral, corporate video, and interior spaces.
IDENTITY | BRAND SYSTEM
Our shopping preferences are individual to us, much like our DNA sequence. This image served as inspiration as it mirrors the shelves in a grocery store.
The DNA markers reference the specific choices an consumer makes.
Color blocks reference the consumer selection sequence and are used as a foundation for the branded visual system.