Sports Innovation Lab

Co-founded by Olympic Gold Medalist Angela Ruggiero and former VP of Research at Forrester Josh Walker, the Sports Innovation Lab connects and empowers sports technology innovators to shape the future of global sports.

A new identity, brand system, and event materials were created for the organization in preparation for their partnership with WeWork and appearance at CES 2018.

The parallel lines in our custom mark represent the dual nature of partnerships while the dimensionality speaks to the physical lab spaces where creative innovation thrives.

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